Total Wireless Case Study

SCOPE

ENGAGING RETAILERS AND CUSTOMERS NATIONWIDE

Client: Total Wireless, a Verizon Value Brand

Objective: Energize and engage retail store owners and in-store representatives across the U.S.

Overview: Total Wireless, known for its strong presence in brick-and-mortar "Exclusive Stores," wanted to elevate their brand’s connection with retail store owners and in-store representatives. They turned to MODE to create a series of dynamic events designed to engage, inspire, and showcase the power of the Total Wireless brand.

In-Store Activation Events

Trade Show Events

Regional Events

SCOPE OF WORK

THE APPROACH

To bring Total Wireless’s vision to life, MODE crafted a multi-tiered event strategy that spanned Store Activation Events, Trade Show Events, and Regional Events—each designed to leave a lasting impression.

Store Activation Events: We transformed retail spaces into buzzing hubs of excitement with on-site DJs, prize giveaways, food trucks, and more. These activations weren’t just about promotion—they were about creating memorable experiences that made Total Wireless the talk of the town.

Trade Show Events: At key industry trade shows, we showcased the Total Wireless brand with immersive, eye-catching displays that stood out from the crowd. Our goal was to not only attract attention but to position Total Wireless as a leader in the wireless industry, driving foot traffic and generating buzz.

Regional Events: For retail owners and operators, we designed engaging regional events where they could hear directly from Total Wireless leadership, network with peers, and walk away with exciting prizes. These events strengthened the connection between the brand and its retail partners, fostering a sense of community and shared purpose.

CREDITS

THE RESULT

Through our tailored event strategy, Total Wireless experienced a significant boost in engagement and brand loyalty among their retail partners. As the client rapidly expanded its distribution of retail locations across the U.S., MODE was there every step of the way.

Our team seamlessly scaled our efforts to support Total Wireless through a major rebrand, new store openings, and the delivery of state-of-the-art retailer engagement events nationwide.

The impact of these events was profound, creating a ripple effect that amplified the Total Wireless brand’s presence in key markets. By setting new standards for retail engagement, MODE played a crucial role in driving Total Wireless’s growth, ensuring that each new location and every retail partner felt fully supported, energized, and aligned with the brand’s vision.